The Psychology of Wearing Red Dresses

Red dresses are a hot topic in the fashion industry. They were worn by influential designers like Christian Dior and Edith Head, who wanted to revive the red dress during wartime. Hollywood has taken notice, too, with many of their award shows giving female-led films or TV shows the coveted red carpet treatment.

The psychology of wearing red dresses is multifaceted and cannot be summed up in one word. Each person wearing a red dress has their own story behind it; what it means to them depends on the context of their life.

Below is what wearing red dresses depict;

  • Red is often associated with passion, energy, and intensity, making it a popular choice for fashion items such as dresses. The psychology of wearing a red dress is a fascinating topic that can provide insight into how color impacts our emotions, behavior, and social interactions.
  • Studies have shown that wearing red can significantly impact the wearer’s psychological state. For example, a 2012 study found that women who wore a red dress on a first date were perceived as more attractive and desirable by their male partners. The researchers theorized that this effect was due to the association of red with romantic love and sexuality.
  • Red is also known to increase feelings of confidence and self-assurance. According to research in the European Journal of Social Psychology, those wearing red clothes felt more powerful and self-assured than people wearing blue or gray outfits. This effect was particularly pronounced in men likelier to engage in risky behavior when wearing red.
  • In addition to impacting the wearer’s emotions and behavior, red clothing can influence how others perceive them. For instance, research in the Journal of Personality and Social Psychology revealed that males regarded women wearing red shirts in photographs to be more appealing and enticing than those wearing blue or green shirts.
  • In today’s world, red is not just a color. It is the language of love and romance, passion and power. It speaks to your heart before it even reaches your eye. Red dresses speak for themselves – they are decadent, elegant, and sophisticated; they are fiery-tempered but also steadfastly loyal; they are sensual but never vulgar; they conjure images of Hollywood starlets from yesteryear as well as a vision of beauty that will never fade.


Overall, the psychology of wearing a red dress is complex and multifaceted. From influencing our emotions and behavior to shaping how others perceive us, the color red has a powerful impact on our lives and interactions. Understanding the psychology of color can help us make informed choices about our clothing and the messages we want to convey to the world.